The End of the Illusion that Smoking Is a Choice

By Stephen's Blog
In Tobacco Free

The Food and Drug Administration recently proposed lowering the nicotine content in cigarettes to less addictive levels. If adopted, this regulation would finally test one of the tobacco industry’s favorite claims: that smoking is a choice. Portraying smoking as a willful, personal decision has long allowed tobacco companies to promote cigarettes even while acknowledging their deadly risks. But the paradigm of individual choice has also guided cigarette regulation, ironically strengthening the industry’s key talking point — until now.

Nicotine is the addictive element in a cigarette. By reducing nicotine levels in cigarettes, federal regulations will, for the first time, address the key driver of cigarette consumption, which claims 480,000 American lives each year. Nicotine’s effects are particularly acute in adolescence, which is when most smokers start.

The End of the Illusion that Smoking Is a Choice

Stephen's Blog

Stephen Barth Stephen Barth, an attorney, professor, and author of Hospitality Law, Intelligent Emotions: On Self Responsibility, Owning Our Emotional Power and Changing Our Reactions, and co-author of Restaurant Law Basics, is well-versed in the world of hospitality law. Prior to joining the faculty at the University of Houston, Conrad N. Hilton College, he was an adjunct professor at Texas Tech University. With over twenty years of experience in hospitality operations, including line positions, management, and ownership, Professor Barth is a regular guest speaker covering a variety of issues for national, regional, and local industry associations and businesses. Professor Barth is a member of a select group of instructors worldwide designated by the Educational Institute of the American Hotel & Lodging Association to instruct its Certified Hospitality Educator (CHE) program. Recently, he has been quoted in many national publications including Hotel News Now, Leisure & Hospitality International, USA Today, Successful Meetings, NBC News, and the Los Angeles Times.

Tobacco Free

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